Showing posts with label first. Show all posts
Showing posts with label first. Show all posts

Monday, 23 July 2012

First and only

Tautological adspeak and poor at that. You can't be 'first and only'. When you were first, you were the only; if you are the only, then you were, and are, the first.

You might consider 'the first and still the only'. Don't: 'only' is sufficient here. However, 'still the only' works as a shorter, punchier, phrase and makes a point about your uniqueness and the lack of serious competition. And it's the same number of words as the first, incorrect effort.

There, that was easy, wasn't it?